Marina Vasilara

Marina Vasilara is the Chief Digital Officer at APIVITA, a pioneering natural cosmetics brand operating globally across 55 countries as part of the PUIG Group. With over 25 years of extensive experience in digital marketing and e-commerce, she spearheads the company’s comprehensive digital transformation.

In her executive role, Marina oversees the entire digital ecosystem—ranging from direct-to-consumer (DTC) channels, e-retailers, and marketplaces, to social media and performance marketing. Crucially, she leads the strategic adoption and integration of Artificial Intelligence solutions across APIVITA's marketing operations, driving innovation in customer engagement and digital growth.

Throughout her career, Marina has built a proven track record of engineering large-scale digital platforms from the ground up, scaling cross-border e-business strategies, and orchestrating 360-degree digital campaigns for international product launches. She is also a frequent lecturer and sought-after speaker at e-commerce and digital communication events.